Motorola Inc.

Business / April 23, 2015 / No Comments /
This paper is a through examination of the Motorola company.

This paper examines the history of the Motorola, looking at how it has created a competitive advantage in different economic sub-arenas. The paper compares Motorola with a variety of other companies before considering the future both in terms of its financial standing and its product offerings. The paper illustrates that Motorola has made important contributions to many of the products that we now see essential in our daily lives, and being an inventive pioneer of telecommunications technologies.

Table of contents
I. Introduction
II. Historical Perspective on Motorola
III. Industry Analysis: Current Products and Competition
IV. Operating Analysis of Motorola
V. Motorola’s Marketing Analysis
VI. Motorola’s Financial Analysis
VII. Motorola’s Competitive Advantage
VIII. Conclusion
Motorola does not have the instant name-recognizability of some of the other firms in its field. There is no risk that a cell phone will ever be called simply a Motorola in the way that many PCs are called IBMs even when they were manufactured by an entirely different company. Motorola’s profile is simply not as high as IBM or Macintosh or even Sun Systems. It seems somehow slightly old-fashioned, slightly behind the times in the current rush of technology and society for whatever is the most dotcom-able.
And yet Motorola has made important contributions to many of the products that we know see as almost essential to our daily lives, having been the pioneer in many of the industries that matter most to us, from television to new forms of communications technologies. This paper examines the history of this company, looking at how it has created a competitive advantage for itself in different economic sub-arenas and against a variety of other companies before considering where it may be headed in the future both in terms of its financial standing and its product offerings.


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