McDonalds in India

Business / April 23, 2015 / No Comments /
Brief overview of restaurant chain; reasons for targeting India; cultural factors; development of mutton/vegetarian burger. 1 chart

“This paper will discuss one expansion situation of McDonald’s, the world’s largest international restaurant chain. The time was 1996, and the place was India. McDonald’s wanted to go into that nation and serve its millions of potential customers its menu. The one critical problem was that India, basically a Hindu nation, does not eat beef. This paper will begin with a brief discussion of McDonald’s history. This will be followed by a brief cultural snapshot of India, and how the McDonald’s situation came to a head.

An Overview of McDonald’s
McDonald’s has more than 15,000 locations in 79 countries and a new McDonald’s restaurant opens every 13 hours. 85% of the restaurants are independently owned and operated, with company-run stores making…”

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