Effects of In-Store Music on Product Selection
This paper tries to prove that music associated with a particular country will influence people to buy products from that particular country.
Music has long been thought of as a mood-altering medium. As a way of influencing customer’s moods, virtually all retail stores including supermarkets have some sort of background music playing. A number of studies have been done that analyze the effect in-store music has on customer perception and behavior but relatively few that examine the actual effect of a particular type of music influencing the purchase of a particular product. This paper tries to prove that music associated with a particular country (i.e. stereotypically Italian music will influence people to buy pasta or olive oil) will influence people to buy products associated from the country associated with the music in a supermarket setting.