BP Oil and Chemical Company and its Ecommerce Arm

Business / April 23, 2015 / No Comments /
A written report on BP providing an analysis, critique and evaluation of their Electronic Commerce (B2B and B2C) operation.

Introduction to BP
BP’s Virtual Private Network (VPN) and its Intranet.
BP’s eBusiness strategy
E-HR (Human Resources)
B2B Operations (Business to Business)
B2C Operations (Business to Customer)
Final Comments and Conclusion
“BP always understood that market efficiency and success required articulate technology and the corresponding use of e-commerce. In July 1999, Sir John Browne CEO embarked on the mission of the digital transformation of BP. He was quoted as saying, ” We needed to respond to the new opportunities presented by digital business and perhaps even more importantly, tackle the challenges presented by the new players in the marketplace.””

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