Symbolism in the Statue Augustus of Prima Porta
How Augustus used statues of himself as a form of propaganda to solidify his rule.
” Augustus, adopted son and heir to Julius Caesar, was a master of political propaganda; marshalling many different types of public display in order to make his new status and power seem appropriate and justified (figs. 1-4). The statue, Augustus of Prima Porta, is but one of many that was erected throughout the Roman Empire during his reign. Augustus recognized that the vast majority of his subjects would never see him in life but could view him in the carefully controlled context of officially sanctioned, produced, and distributed statuary. This statue shows the emperor Augustus with an entire catalogue of the symbolism that confirms his divine authority and talents.”