A Look at McDonald’s

Anthropology / April 23, 2015 / No Comments /
A discussion on whether McDonald’s is an American ritual or just fast food.

From the paper:

Somewhere in the world, each day, a new McDonald?s fast-food restaurant opens up. The total number of McDonald?s today far surpasses the total number of all fast-food restaurants in the U.S. in 1945. McDonald?s has gone from a single hamburger stand in San Bernadino, California to an international web of thousands of outlets. Factors less obvious to Americans than relatively low cost, fast service, and good taste have no doubt contributed to its success. Americans devotion to this fast-food chain rests in part to uniformities associated with its outlets: food, architecture, environment, and utterances. Their method of advertising even plays up its ritual-like features. To a certain extent, in consuming the products and propaganda of McDonald?s, Americans are not just eating but experiencing something comparable to participation in a religious ritual.

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